Ashay by the Bay is The #1 Black Children's Bookstore! We are located in Vallejo, Calfiornia. Deborah Day, the Founder and President, started her online company in 2002. Ashay by the Bay specializes in reselling African American and Multi-Cultural Children’s Books (Baby to 3 and K-12), Adult Books and other educational products. We also provide Online and Onsite Book Fairs and we own and facilitate the Mindful Messages Mentoring Program in West Oakland.